Tuesday, October 12, 2010

Today's fake: Amazon astroturfs pro-Kindle comments

The blog Mobylives discovered some telltale similarities in comments to a post mentioning the Kindle, leading to the inescapable conclusion that the pro-Kindle comments were generated automatically by a program looking for blog posts about the e-reader.

The Mobylives blogger wonders why the behemoth would bother when the commenter names were obviously made-up monikers like Kendall Puddephatt and Sergio Rodenbough. Probably has something to do with search engines, which don't pay attention to commenter names but do pay attention to content.

I wonder if now I'll get a bunch of pro-Kindle fake comments. If I do, I'll be sure to approve them, so readers of this blog can see.

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