Thursday, June 23, 2011

Today's fake: figure in Japanese TV commercial is actually computer-generated

We're not talking about crowds enhanced by CGI, we're talking about a pictured pop singer who is actually computer generated using combinations of features from 61 other young women.

Only an early entrant in what I predict will be a brief flood of movies featuring computer-generated characters in live-action films, movies which will garner a little bit of interest before everyone realizes they completely suck. Then the technology will be absorbed by the porn industry and by television commercials. Because really, why pay people who just get sick and die, or have gag reflexes?

I also predict there will be a new term for the flow of jobs to computer-generated figures: not off-shoring or in-sourcing, but something else. I can't think of a good snappy term for it right now. It's too bad "virtual" has three syllables and takes a long time to say. I wonder what the Japanese call it.

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