Netflix, may I kindly say 'Fuck off'?

Mark, based on your interest in "3:10 to Yuma" ...

We think you'll enjoy "Spartacus: Blood and Sand"

Is this kind of shit supposed to endear Netflix to me? Did they really award somebody one million dollars to improve their recommendations? Can I turn it off somehow?

Does anybody at Netflix know the meaning of the verb "to patronize"?