Question of the year

I know I'm entering my period of holiday-induced crabbiness when blog posts like this annoy me.

Are you blogging to the wrong audience?

There are two reasons I want to post more often. One is to expand my readership beyond other writers. Social media queen Kristen Lamb has written some great posts on this topic. One titled Solid Platform, Wrong Audience is my favorite and has links to her previous posts. My memoir, which I completed earlier this week, is about the six years I spent working as a fashion model in Europe and Japan. My current WIP is a collection of humorous parenting essays. And my next project is something different altogether. As much as I love blogging about writing and social media, it's time for me to expand to also write about parenting and fashion and modeling and all the other topics I’m interested in, like rock climbing and geo-caching and Settlers of Catan. ...

Now, here's an exercise to determine whether you are blogging to the wrong audience: Profile your audience. Make a list of the different groups of people you imagine buying your book. Who are they? Are they teen girls? Middle-aged women? Men who like to read thrillers? How old are they? What do they do for a living? How do they spend their free time? What products do they buy? Make lists. Then, once you've got that down, think about what topics those people are interested in reading about. What concerns them? What are their thoughts preoccupied with? (Boys? Sex? Making money? Finding God? Decluttering their homes?) Make another list. And finally, ask yourself: Are you blogging about the topics on that last list? Why or why not?

When I saw this, my reaction was: Does Don DeLillo give a flying fuck what I blog about? And if not, why should I care what anyone else thinks? You think I'm trying to build some kind of "platform"? No, I'm talking to like five people here.

But I did really love that sentence:

My memoir, which I completed earlier this week, is about the six years I spent working as a fashion model in Europe and Japan.

For some reason that just cracks me up.