Dept. of Don't Know Whether to Laugh or Cry: The "Dragon Tattoo" fashion line

I almost choked on my Wheaties this morning when I saw an ad pop up on the side of Gawker for a "Girl with the Dragon Tattoo" fashion line. I guess it's supposed to be for young women who want to emulate the title character, who is a punked out Rooney Mara:

For the record, the fashion line is like this:

Somebody please help.