Whenever I read about the screenwriting game, it always sounds to me like it's nothing more than understanding clichés as fully as possible so that they can be rearranged in such a way that's just barely different from the last time they were successfully rearranged. And nothing in the first paragraph of this fellow's column changes my mind:
Even a hero sometimes needs a push out of the front door and into the arms of adventure. Your detective needs to get himself embroiled in that mystery; your crude-humored man-child needs a reason to get a job so that the "fish out of water" hilarity can ensue; and how about your plucky secretary who is down on her luck but has a heart of gold? Well, she needs that spark to help her decide it's finally time to take her career into her own hands.
Ugh. It's worse than boring. It's demeaning.