Language in the 21st century

This fascinating article on The Register (U.K.) discusses how a neologism comes to light, is quickly taken up by everyone from the masses to Kofi Annan, and then repurposed and redefined by an influential blogger. In the process, the author invents a new word: Googlewash: the redefining of a neologism to the effect that a Google search tends to return the newest meaning.