RFID to track your magazine reading in waiting rooms

I take it back -- this is even more depressing:

The next time you visit your doctor for your appointment and flip through the pages of the magazines kept in the reception room unknowingly to kill time you might not be aware of the fact that a watch is being kept on your reading habits using RFID. Mediamark Research & Intelligence and DJG Marketing have come together to use RFID for measuring magazine readership in public waiting rooms.

More here.

technorati: surveillance