More book marketing for amateurs and professionals

This article from Newsday discusses new techniques in book marketing and "creating buzz," with the previously-mocked The Traveler coming in for more attention. Also today, the Wall Street Journal discusses the selling of The Traveler. Just another example of the maxim "There is no such thing as bad publicity," though you couldn't pay me to read the book. I've got too many real books to read.

Previously: Author Gets Publicity By Pretending to Shun It