Dept. of No such thing as bad publicity

Two unknown British rap artists quickly became much more known after they hoaxed the Sun tabloid into announcing them as Eminem's latest proteges.

"There are so many obstacles for a guy from Scunthorpe making it all the way that we devised the publicity stunt to establish ourselves as artists. We decided to moon the Sun, the largest newspaper in the world."

Harvey said it took just 20 days to devise the scam which centred on a phoney website complete with doctored pictures of 50 Cent. "[We] scraped together a couple of photos of 50 Cent, put our name on his hat, took videotape of our journey living with prostitutes and sold them the story," he added. "The response from record labels has been crazy."