Promotion
Following a trail behind the author of the controversial NYT piece Publish and Perish, Elizabeth Royte, I found her most recent book at this site -- then realized it's a site of a book publicist. Interesting that she can afford to hire her own publicist but still complains about her publisher's publicist.
1 comment:
Few authors are satisfied with their publishers' in-house publicity efforts, but there's no sense complaining about what's not happening. A better tactic is for authors to work in partnership with the in-house publicist: suggest media hooks and ways to tie into news stories or holidays, offer to write promotional materials, and so on. A little bit of encouragement and wheel-squeaking can produce a lot more effort on the part of in-house publicists. I speak as one who knows, because before I started my own book promotion firm, I was an in-house publicist for a publishing company.
Stacey J. Miller, Book Publicist
S. J. Miller Communications
http://bookspromotion.blogspot.com/
and http://www.bookpr.com
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