Tuesday, November 01, 2005

Promotion

Following a trail behind the author of the controversial NYT piece Publish and Perish, Elizabeth Royte, I found her most recent book at this site -- then realized it's a site of a book publicist. Interesting that she can afford to hire her own publicist but still complains about her publisher's publicist.

1 comment:

Stacey J. Miller said...

Few authors are satisfied with their publishers' in-house publicity efforts, but there's no sense complaining about what's not happening. A better tactic is for authors to work in partnership with the in-house publicist: suggest media hooks and ways to tie into news stories or holidays, offer to write promotional materials, and so on. A little bit of encouragement and wheel-squeaking can produce a lot more effort on the part of in-house publicists. I speak as one who knows, because before I started my own book promotion firm, I was an in-house publicist for a publishing company.

Stacey J. Miller, Book Publicist
S. J. Miller Communications
http://bookspromotion.blogspot.com/
and http://www.bookpr.com