Thursday, February 23, 2006

The other red meat

Remember a few years ago when the Nat'l Cattleman's Beef Association ran those commercials featuring the slogan "Beef -- it's what's for dinner!" with visuals of hearty Americans enjoying hearty meals? They used as music "Hoe-Down" from Aaron Copland's "Rodeo," and I used to complain to Cris that a whole generation of Americans would now be thinking of that composition as "the beef music." (I Googled "copeland rodeo" and this was the top result -- a post from a guy who thought the same way. But that's only because I misspelled "Copland.")

Then today in the Leah Garchik column in today's SF Chronicle, this squib (bottom of column):

After Sunday's San Francisco Ballet performance of "Rodeo," Jeff Diver heard one woman tell another, "I liked the 'Brokeback' piece."

Yes, everything remotely related to cowboys is now immediately thought of as gay. This is an improvement, since anything remotely related to cowboys used to be a cigarette ad.

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