It's not actually from the Onion

Rochester hopes slogan will fire up tourism

ROCHESTER, Minn. (AP) - Rochester hopes to give its tourism industry a boost with a new marketing campaign built around the slogan, "Rah, Rah, Rochester: More than you know."

City promoters hope the theme will bring attention to the city's lesser known landmarks and attractions.

"It's a new way and a new attitude to celebrate everything that's great in our city," said Brad Jones, director of the Rochester Convention & Visitors Bureau.