You know, we really need a new metaphor for "coals to Newcastle" -- that is really tired. Any suggestions?
But what I was going to say: check out this BoingBoing post about "poverty awareness ads"... in India. I have a really hard time believing the middle class in India is unaware of poverty, since from what I've read you can't go out without poor children not only hitting you up for change but following you everywhere you go.
In fact, you can't even walk a block in San Francisco without encountering a homeless person or spare-change scam. And they need more "awareness" in India?? I don't get it.
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