Insidious product placement

I really liked this story on Morning Edition today: Movie Marketers Turn to Subtle, Sophisticated Tactics. They're going way past traditional product placement in movies and TV. New techniques include paying scientists to fudge dates in press releases for "discoveries" tied to film premieres, and buying television show subplots to pump new releases. Appalling, and well worth listening to. It'll make you want to join a monastery, or at least go live in Chugwater.

NPR, Mornign Edition,advertising,Hollywood,television,product placement