Brits ho-hum gigabyte

Heard a funny little conversation on the BBC World Service while driving this evening. It went something like this:

Male announcer: In technology news, the American company Google is in the news again, Camilla.

Female announcer: Yes, Google, which is, of course, a "search engine" company, has announced it will begin offering free email.

Him: Now, many companies already offer a free email service, so what is distinctive about Google's offering?

Her: The company plans to give users nearly unlimited storage space -- so that you could, for example, keep all the email messages you have ever sent.

Him: My goodness, is there much demand for that?

Her: Yes, seems rather pointless. Probably it will appear to only a small segment of computer users.