There's no such thing as bad publicity
A costumer for singer Kylie Minogue said the corset he made for her tour would contract her waist to 16 inches. A retraction was eventually issued, but:
As stunts go, it was magnificent - everyone was a winner. The PRs have got publicity for her tour, the newspapers were able to run sexy pictures of one of the nation's favourite pop divas in a revealing outfit and an even better bonus - the story sprogged spin-offs keeping us all entertained for nearly a week.
Attentive readers will note the presence of "sprog" as a verb, indicating the story's provenance as -- yep, Australia.
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