Worst product idea of the month

This was reported before, but the NY Daily News published a piece today on the trend toward larger print for mass market paperbacks. Supposedly this is to make it easier for "aging baby boomers" to read the tomes. They're actually calling it Specially Designed for Comfortable Reading.

Whatever genius came up with this idea doesn't understand anything about the baby boomer generation, which is terrified of getting older and will reject anything that demonstrates that they are. Imagine the horror of being seen reading one of these large-print books -- could anything else tag you more surely as a senior citizen? Maybe 75-year-olds will buy them, but my generation will stay away from them like the plague. On the other hand, who do you think are buying all those iPods? Let me make it clearer: who do you think can afford to buy all those iPods? Teenagers? Not bloody likely. Tags: books, baby boomers