Informatica, an obscure Silicon Valley company that makes something having to do with databases, scored HUGE today by getting its name all over BoingBoing -- the most read blog in the world -- not by doing anything with its products, but by slapping its name on a cheap promotional item: a $19 pen with a built-in wi-fi finder.
As a result, Informatica's stock was up over 8% this morning -- despite just releasing flat earnings. Somebody give that marketing person a big raise.
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